Andy’s Mediterranean Grille is an award winning restaurant recognized for its healthy fine cuisine.
Showcasing Andy’s fun and genuine personality into the spotlight, Propel handles the marketing for Andy’s restaurant, line of products and new entities.
As the agency of record, Propel manages Andy’s national marketing plan, secures products in stores and develops the branding of Andy’s gourmet food truck to serve as an extension to his restaurant.
Propel manages the day to day activities and operations for the Athletes United Foundation (AUF). AUF is a 501 (c)(3) non-profit organization that was created to benefit children-in-need and provide a vehicle for athletes to make a positive impression in their community.
AUF focuses on the needs of children who are disadvantaged—economically, socially, physically and/or emotionally. The AUF seeks to provide these children with programs and services that improve their quality of life, education, nutrition, fitness, self-discipline, and self-esteem.
Propel works with Kroger and their vendors, including: General Mills, S.C. Johnson, Cargill, Clif Bar, Frito Lay, Tyson, P&G and Unilever.
The focus is event management, promotions and sponsorships across different mediums.
The projects and events created by Propel have been recognized by participants and executives as impactful, innovative and fun. Simply put, their favorite.
The Meijer Classic is a three day golf experience featuring some of the most recognizable celebrities at two top ranked courses – Victoria National and Valhalla Golf Club.
For over ten years Propel has operated this one of a kind golf excursion to raise funds and awareness for Blessings in a Backpack. Each year Propel has led the vision, increased sales, and reshaped the programming. Propel manages the key partnerships with Meijer, Pepsico, International Truck, Kraft, M&M’s, Sara Lee, MillerCoors, Anheuser-Busch, Maker’s Mark, Kellogg’s, Frito-Lay, Quaker, Tropicana, Gatorade, Dr. Pepper Snapple Group, Kimberly Clark, Mercedes Benz and Morton’s.
Co-Hosted by ESPN’s Tom Jackson and Hollywood’s Bruce McGill, the Meijer Classic has become one of the more popular events on the celebrity circuit featuring the likes of Dennis Haysbert and Rick Pitino.
With the support of Eva Mendes, Hillary Duff, Scarlett Johanson, Miley Cyrus, Sammy Haggar, Goo Goo Dolls, Fergie and Dwight Howard, Blessings in a Backpack has become one of the fastest growing charities.
Propel created and manages the nationally acclaimed The Locker Program. This program received the highly distinguished Live, Learn and Thrive grant from P&G and was recognized for its creativity, branding, domestic and global impact.
The Locker Program is a “giving initiative” that pairs athletes with community-minded schools and students to collect and distribute household items for the benefit of children-in-need. This service-learning program not only helps combat poverty, but also teaches children the valuable lesson of helping others.
During the months of October, November, February and March elementary and middle school students are encouraged to donate items based on the predetermined monthly theme, including school supplies, food and personal hygiene.
The celebrity locker serves as a collection bin for the goods where the students can drop off their items. The donated items are then collected and distributed to agencies that the schools have selected to help children.
Working with over one hundred schools, the program has collected 500,000 plus items for children in the United States, Jamaica, Haiti and Honduras.
The University of Kentucky brought Propel in to support their sales department and to develop several new initiatives, including the creation of their first Hall of Fame series, the Kentucky Basketball Dream School and promotional event campaigns.
As the marketing arm for the athletic department, Propel sold media, facility and print inventory for the Big Blue.